About me
I’m a product-focused frontend developer with a strong foundation in UI/UX, specializing in building scalable and user-centric web experiences using Next.js. I enjoy working at the intersection of design and engineering, where I can take ideas from concept to production while ensuring both usability and performance.
I focus on solving real product problems—defining user flows, improving conversion experiences, and balancing business goals with user needs. I value ownership, fast execution, and continuous iteration, and I’m comfortable working in remote environments while collaborating closely with teams.
Experience
Delhi, India
MetaUpSpace
July 2025 - Present
Associate UI Designer
Led end-to-end brand development from a logo-only stage and designed + developed the company’s primary website
Built a scalable style guide and component system to ensure consistency across product and marketing assets
Independently conceptualized and built a client management system (POC), defining user flows, feature scope, and system workflows (details limited due to NDA)
Created PRDs and prioritized features based on business constraints and usability trade-offs
Designed a modular attendance management system used daily by 15–20 team members, enabling scalable expansion through reusable components
Contributing to the design and planning of an internal SaaS HRMS platform, including UX research and product structuring
Remote
Techidata Solutions
October 2025 - June 2025
Associate UI Designer & Frontend Developer
Led end-to-end UI/UX design for a large-scale EdTech platform (Examindustry), serving 10K–15K daily active users, including live classes and interactive learning experiences
Designed user journeys, navigation, and conversion flows from scratch, optimizing CTA placement and engagement across key touchpoints
Built a scalable design system (60+ web screens) leveraging existing frameworks to accelerate development and reduce implementation effort
Designed the mobile application (20+ screens), ensuring consistency across web and mobile experiences
Contributed to a SaaS supply chain platform (Credible) by defining end-to-end flows across inventory, orders, analytics, and checkout systems, with a focus on user-side experience
Acted as a bridge between design and engineering by validating feasibility, iterating on UI based on technical constraints, and refining interfaces post-development
Projects
Designed and developed a headless e-commerce frontend using Next.js, integrating with Shopify backend
Crafted a premium, experience-driven UI with custom animations while maintaining usability and performance
Redesigned key user flows to improve engagement and conversion experience
Iterated through user feedback before launch, contributing to ~£10,000 revenue in the first week
Designed a conversion-focused platform for course discovery and lead generation
Structured user journeys from landing to lead capture and external purchase flow
Built role-based lead management workflows for sales and admin teams
Enabled scalable content and operations through modular system design
Stack
Recommendations
Interjeet Swaroop
CEO at Techidata Solutions
Anurag has a rare ability to bridge design and development seamlessly. He doesn’t just create visually appealing interfaces—he thinks deeply about user flows, edge cases, and how the product will actually function in real-world scenarios. His ownership and speed of execution made a significant impact on our product.
Abhishek prajapati
Tech Manager at Exaministry
Anurag’s approach to product design is highly practical and business-focused. He understands not just how to design interfaces, but how those designs contribute to user engagement and conversions. His work added real value to our platform.